The “Six Sins of Greenwashing
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| Audience/Grade: | College Freshman - Continuing Education |
| Discipline(s): |
Design Engineering Ethics Green Design and Sustainable Engineering |
| Special Topic(s): |
Green Living |
| Learning Resource Type: | Teaching - Tutorial |
| Media Type: | WWW |
| Author(s): | TerraChoice Environmental Marketing Inc. |
| Description: | Green-wash (green'wash', -wôsh') – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. 1. Sin of the Hidden Trade-Off 2. Sin of No Proof 3. Sin of Vagueness 4. Sin of Irrelevance 5. Sin of Fibbing 6. Sin of Lesser of Two Evils. |
| Rating: |
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| Related Resources | |
| Keywords: | greenwashing |
| Usage Tip | |
| Use of Resource: | Good reference or tutorial for product design class. |
| Difficulty: | Medium |
| Interactivity Level: | Very Low |
| Version Info | |
| Publication Date: | November 2008 |
| Platform/Format: | WWW |
| Cost: | Free |
| Download URL: | http://www.terrachoice.com/Home/Six%20Sins%20of%20Greenwashing |
| Metadata: | IEEE LOM Record |
| Collection: |
NEEDS
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