Crosley: Two Brothers and a Business Empire That Transformed the Nation
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| Audience/Grade: | College Freshman-Continuing Education |
| Discipline(s): |
Electrical Engineering Entrepreneurship and Innovation General Engineering, Engineering Science Industrial Engineering Manufacturing Engineering Mechanical Engineering |
| Special Topic(s): | |
| Learning Resource Type: |
Reference - Article/Document |
| Media Type: |
Audio |
| Author(s): |
David Stern Michael Banks Rusty McClure |
| Description: | This book traces the dramatic lives of two Industrial Age brothers who rose from humble origins to become wealthy and famous inventors, citing their pivotal roles in the developments of mainstream innovations, their shared ownership of the Cincinnati Reds, and the lavish lifestyle of Powel Crosley at the height of the Great Depression. Set in the vibrant Industrial Age and filigreed with family drama and epic ambition, Crosley chronicles one of the great untold tales of the twentieth century. Born in the late 1800s into a humble world of dirt roads and telegraphs, Powel and Lewis Crosley were opposites in many ways but shared drive, talent, and an unerring knack for knowing what Americans wanted. Their pioneering inventions — from the first mass-produced economy car to the push-button radio — and breakthroughs in broadcasting and advertising made them both wealthy and famous, as did their ownership of the Cincinnati Reds. But as their fortunes grew, so did Powel’s massive ego, which demanded he own eight mansions and seven yachts at the height of the Great Depression. Rich with detailed reminiscences from surviving family members, Crosley is both a powerful saga of a heady time in American history and an intimate tale of two brilliant brothers navigating triumph and tragedy. Published by Clerisy Press, 2006 ISBN 1578602912, 9781578602919 502 pages. |
| Rating: |
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| Related Resources | |
| Keywords: | Crosley automobile |
| Usage Tip | |
| Use of Resource: |
Interesting case history of innovation. The Crosley automobile couldn't compete with the heavy cars from Detroit. Will a new U.S. "Crosley" entrepreneur emerge to fill the gap today? |
| Difficulty: |
Easy |
| Interactivity Level: |
Very low |
| Version Info | |
| Publication Date: | December 2008 |
| Platform/Format: |
WWW |
| Cost: |
Free |
| Download URL: | http://books.google.com/books?id=_9yC9fK1pDcC&printsec=frontcover |
| Metadata: |
IEEE LOM Record |
| Collection: |
NEEDS
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