Managing the Digital Enterprise
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| Audience/Grade: | College Freshman-Graduate |
| Discipline(s): |
Design Engineering Ethics Information Systems Information Technology |
| Special Topic(s): | |
| Learning Resource Type: |
Teaching - Tutorial |
| Author(s): |
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| Description: | Tutorial on Managing the Digital Enterprise. A course created by Michael Rappa that surveys the many opportunities and challenges managers face in an increasingly digital world. This course addresses the digital aspect of the enterprise and covers topics such as: * how to design virtual business processes that are user friendly; * how to measure performance and effectiveness; * how to understand business models; * how markets change as more consumers migrate online; * techniques for automating business processes; * how to avoid channel conflict and exploit channel synergy; * how to foster trust in computer-mediated intereaction; * how to securely manage the digital enterprise; * how to protect digital intellectual property; * how to operate online in an ethical manner. Structure of the Site The site is divided into fifteen discussion topics, or "modules". The topics cover a wide range of subjects of concern to managers of the digital enterprise in the following sequence: 1. Introduction 2. Navigating the Web 3. Digital Design 4. Web Analytics 5. Business Models 6. Digital Market 7. Digital Automata 8. Auctions & Dynamic Pricing 9. Channel Conflict 10. Trust in Cyberspace 11. Security 12. Data Privacy 13. Intellectual Property 14. Governance 15. Ethics The site in updated continuously. Keywords: Management of Technology, Information Systems, Business, Management, E-Commerce, |
| Rating: |
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| Related Resources | |
| Usage Tip | |
| Related ABET Criteria: |
(c) Design a system, component, or process (f) Understand professional and ethical responsibility |
| Use of Resource: |
Complete course with tutorials, presentations, cases and exercises Winner of a <a href=http://www.merlot.org/merlot/viewCompositeReview.htm?id=150255> Merlot Classics Award</a>. |
| Version Info | |
| Publication Date: | December 2006 |
| Platform/Format: |
WWW |
| Cost: |
Free |
| Download URL: | http://digitalenterprise.org/ |
| Metadata: |
IEEE LOM Record |
| Collection: |
NEEDS
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