Conjoint Interactive Exercises
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| Audience/Grade: | College Freshman-Graduate |
| Discipline(s): |
Engineering Management Industrial Engineering |
| Special Topic(s): |
Associate Editor's Choice |
| Learning Resource Type: |
Teaching - Practice Problems/Exercises |
| Media Type: |
Unknown |
| Author(s): |
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| Description: | "The exercises are set in the contexts of movie theater and airline travel preferences. The first exercise asks students to order, from most preferred to least preferred, 18 hypothetical theater configurations which vary in terms of five attributes: ticket price, line-of-sight, seat comfort, audio/visual equipment, and concessions. A parallel exercise asks students to evalute 18 hypohetical airline flights. The resulting output lists the relative importance of each attribute to the student, and provides part worth information for each level of the five attributes." The site provides simulations and questions for in-class discussion. Keywords: Management of Technology, business, industrial engineering, operations research, marketing |
| Rating: |
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| Related Resources | |
| Keywords: | conjoint analysis movie technologies movie theater |
| Usage Tip | |
| Use of Resource: |
These interactive exercises were awarded the <a href=http://www.merlot.org/merlot/viewCompositeReview.htm?id=157832> 2005 "Merlot Business Classics" award.</a> |
| Difficulty: |
Medium |
| Interactivity Level: |
High |
| Version Info | |
| Publication Date: | December 2006 |
| Platform/Format: |
WWW |
| Cost: |
Free |
| Download URL: | http://sloan.ucr.edu/profiles/blogs/conjoint-interactive-exercise |
| Copyright and Use Restrictions: |
Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, provided that the above copyright notice(s) and this permission notice appear in all copies of the Software and that both the above copyright notice(s) and this permission notice appear in supporting documentation. |
| Metadata: |
IEEE LOM Record |
| Collection: |
NEEDS
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