Developing Design Thinking Capabilities
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| Audience/Grade: | College Freshman-Graduate |
| Discipline(s): |
Design Engineering Management Entrepreneurship and Innovation Industrial Design Mechanical Engineering |
| Special Topic(s): | |
| Learning Resource Type: |
Reference - Article/Document |
| Media Type: |
Unknown |
| Author(s): |
Michael Barry Sara Beckman |
| Description: | "Organizations seeking to harness the power of design must first consider the nature of the design process & build the requisite skills within their creative teams. Good design improves a company's stock performance, according to research from the U.K. Design Council and the Corporate Design Foundation. It also improves earnings, net income and cash flow, as analyzed by business professor Julie Hertenstein and others. Reports of these studies, along with stories of the many companies that have succeeded at least in part due to good design� think Apple, Starbucks and Google - are leading more and more companies to consider the possibility of investing in design to gain competitive advantage. But what is design? Or, perhaps more to the point, what does a firm need to do to develop good design skills? At the Stanford University Product Design Program and in the Berkeley Institute of Design at the University of California, we teach and do research on "design thinking," using a model that we find resonates well with our industry colleagues. Our model connects two bodies of prior academic work'a design model first proposed by Charles Owen at the Illinois Institute of Design and David Kolb's experiential learning theory (see Resources at the end of this article)"to provide an integrated view of the process and organization underlying design thinking." |
| Rating: |
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| Usage Tip | |
| Related ABET Criteria: |
(c) Design a system, component, or process |
| Use of Resource: |
Summary: "The design thinking cycle involves observation, framing, identifying imperatives and generating and testing solutions?or in other words, problem finding, problem selecting, solution finding and solution selecting (fig.). Engaging in design thinking requires diverging, assimilating, converging and accommodating thinking styles. Firms that wish to achieve the performance gains associated with ?good design? must understand the activities involved in design thinking, and will have to develop the required diversity of learning styles in their organizations." |
| Difficulty: |
Medium |
| Interactivity Level: |
Low |
| Version Info | |
| Publication Date: | December 2008 |
| Platform/Format: |
WWW |
| Cost: |
Free |
| Download URL: | http://www.stepinsidedesign.com/STEPMagazine/Article/28885 |
| Metadata: |
IEEE LOM Record |
| Collection: |
NEEDS
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