Built to Love: Creating Products That Captivate Customers
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| Audience/Grade: | College Freshman-Continuing Education |
| Discipline(s): |
Design Industrial Design Mechanical Engineering |
| Special Topic(s): |
ABET Self Studies |
| Learning Resource Type: |
Reference - General |
| Media Type: |
Audio |
| Author(s): |
Peter Boatwright and Jonathan Cagan |
| Description: | Citation from Amazon Product Review: "Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices - only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a combination of industry-based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a product's success in the marketplace as well as a firm's success in the stock market (even when the economy is down!). A practical how-to guide, the book next shows how to analyze customers' emotional needs and translate those needs into features that galvanize those customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business-to-business worlds, in both large and small firms." |
| Rating: |
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| Related Resources | |
| Keywords: | design engineering design industrial design customer-driven design |
| Usage Tip | |
| Related ABET Criteria: |
(c) Design a system, component, or process |
| Use of Resource: |
Emotion is the single greatest lever in building enduring relationships with customers - it's what makes them not just purchase a product or service, but get excited about it. Leading companies do more than produce things that work better. They address their customers' emotional needs - they make them feel better. But this isn't something you can add on after the fact. Your products and services must be built to love from the very start. This book shows you how. |
| Difficulty: |
Medium |
| Interactivity Level: |
Low |
| Version Info | |
| Publication Date: | September 2010 |
| Platform/Format: |
WWW |
| Cost: |
Not free |
| Download URL: | http://www.google.com/imgres?imgurl=http://www.bkconnection.com/i |
| Metadata: |
IEEE LOM Record |
| Collection: |
NEEDS
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