Strategy for Sustainability
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| Audience/Grade: | College Freshman-Continuing Education |
| Discipline(s): |
Business and Economics |
| Special Topic(s): |
Sustainable IT |
| Learning Resource Type: |
Reference - Article/Document |
| Media Type: |
Audio |
| Author(s): |
Adam Werbach |
| Description: | This book presents the definitive work on business strategy for sustainability. "Harvard Business Press presents the definitive work on business strategy for sustainability by the most authoritative voice in the conversation. Plus, this enhanced Kindle edition of Strategy for Sustainability by Adam Werbach includes an exclusive chapter not available in the hardcover edition. This bonus material focuses on launching personal sustainability projects within your organization and engaging individual employees in sustainability efforts. More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible--bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure. Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company--and your world--will survive." |
| Rating: |
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| Related Resources | |
| Keywords: | engineering management business strategy sustainability tripple bottom line |
| Usage Tip | |
| Related ABET Criteria: |
(h) Understand global, economic, environmental, and societal context Student Learning |
| Use of Resource: |
Could be used as reference in engineering management, product development or business strategy course. |
| Difficulty: |
Medium |
| Interactivity Level: |
Very low |
| Version Info | |
| Publication Date: | July 2009 |
| Platform/Format: |
WWW |
| Cost: |
Not free |
| Download URL: | http://www.amazon.com/Strategy-Sustainability-Enhanced-Kindle-ebo |
| Metadata: |
IEEE LOM Record |
| Collection: |
NEEDS
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