Can You Measure Design's Value?
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| Audience/Grade: | College Senior-Graduate |
| Discipline(s): |
Design Engineering Management Entrepreneurship and Innovation General Engineering, Engineering Science Industrial Engineering Mechanical Engineering |
| Special Topic(s): | |
| Learning Resource Type: |
Reference - Article/Document |
| Author(s): |
Kerry Capell |
| Description: | Business Week article. Marcy 21, 2007. The DMI Conference in Copenhagen sought to explore how to measure design's role in the business world. One answer: educate management. The article begins: "It's a question that continues to stump designers and big business alike: How do you measure innovation? (See BusinessWeek.com, 9/25/06, Metrics Madness). The conclusion, according to attendees at the Design Management Institute's Conference in Copenhagen Mar. 14-16, is that you can't, or at least not in any standardized way. The focus of the conference was "Improving and Measuring Design's Role in Business Performance," but no one could agree on whether design metrics were meaningful and if so, which ones to use." |
| Rating: |
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| Related Resources | |
| References: |
Metrics Madness - Quantifying innovation is key |
| Usage Tip | |
| Related ABET Criteria: |
(c) Design a system, component, or process |
| Use of Resource: |
Could be used as reference reading at the start of a new product design course. |
| Difficulty: |
Very easy |
| Interactivity Level: |
Very low |
| Version Info | |
| Publication Date: | March 2007 |
| Platform/Format: |
WWW |
| Cost: |
Free |
| Download URL: | http://www.businessweek.com/innovate/content/mar2007/id20070321_7 |
| Metadata: |
IEEE LOM Record |
| Collection: |
NEEDS
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