Changing the Conversation: Messages for Improving Public Understanding of Engineering
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| Audience/Grade: | 5-College Sophomore |
| Discipline(s): |
General Engineering, Engineering Science |
| Special Topic(s): |
Black and African American Scientists and Engineers Hispanic Engineers and Scientists |
| Learning Resource Type: |
Reference - General |
| Media Type: |
Audio |
| Author(s): |
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| Description: | The National Academy of Engineering completed a commissioned market research study intended to identify messages for communicating more effectively with the public about engineering. The research is one component of an NAE project funded by the National Science Foundation. The goal of the NAE's project was to encourage coordinated, consistent, and effective communication by the engineering community about the role, importance, and career potential of engineering to a variety of audiences, including school children, their parents, teachers, and counselors; policy makers at the local, state, and federal level; and the public at large. The project had three objectives: 1) Identify a small number of messages that appear likely to encourage greater public understanding of engineering, 2) Test the effectiveness of these messages in a variety of audiences, and 3) Disseminate the results of the message testing to the engineering community. The project was sponsored by the National Science Foundation. |
| Rating: |
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| Related Resources | |
| Keywords: | messaging public understanding NAE study Hispanics Latino Latina Chicano Chicana African American |
| Referenced By: |
Body of Knowledge - Mechanical Engineering Slides on Changing the Conversation: Engineering Messages that Resonate for All |
| Usage Tip | |
| Intervention(s): |
Use of Assessment Strategies |
| Use of Resource: |
The study was written by the NAE's Committee on Public Understanding of Engineering Messages, National Academy of Engineering. Jackie Sullivan, the Co-PI for the Engineering Pathway, was one of the co-authors. |
| Difficulty: |
Medium |
| Interactivity Level: |
Low |
| Version Info | |
| Publication Date: | June 2008 |
| Platform/Format: |
WWW |
| Cost: |
Not free |
| Download URL: | http://books.nap.edu/catalog.php?record_id=12187 |
| Copyright and Use Restrictions: |
$31.46 |
| Metadata: |
IEEE LOM Record |
| Collection: |
NEEDS
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