Cradle To Cradle - The Next Industrial Revolution
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| Audience/Grade: | College Freshman-Continuing Education |
| Discipline(s): |
Architectural Engineering Chemical, Biochemical, Biomolecular Engineering Civil Engineering Construction Engineering Green Design and Sustainable Engineering |
| Special Topic(s): | |
| Learning Resource Type: |
Teaching - Lecture/Presentation |
| Media Type: |
WWW |
| Author(s): |
Michael Braungart William McDonough |
| Description: | A 55 minute film, produced by Earthome Productions to communicate the work and vision of architect William McDonough and chemist Dr. Michael Braungart, two leaders in a growing movement to transform the relationship between commerce and nature. Free video trailer. McDonough and Braungart work with corporations with over half a trillion dollars in annual sales, companies like Ford and Nike, to redesign buildings, processes, and products to work according to nature's rules. "When we follow nature's rules, growth is good," says Bill McDonough. "The question before us is not growth versus no growth, It is: what would good growth look like? And this is a question of intent, of design. What if we grow health instead of sickness, home ownership instead of indigence, education instead of ignorance?" Using the stories of five projects that represent a revolutionary change in the direction of the human economy, THE NEXT INDUSTRIAL REVOLUTION inspires people to: * reconsider their current efforts for the environment, * reinvent their businesses and institutions to work with nature, * redefine themselves as consumers, producers, and citizens to promote a new sustainable relationship with the Earth. Based on "William McDonough's book, written with his colleague, the German chemist Michael Braungart, is a manifesto calling for the transformation of human industry through ecologically intelligent design." |
| Rating: |
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| Related Resources | |
| Keywords: | cradle transformation human industry ecologically intelligent design. |
| Usage Tip | |
| Related ABET Criteria: |
Change in Attitude (c) Design a system, component, or process |
| Use of Resource: |
"Through historical sketches on the roots of the industrial revolution; commentary on science, nature and society; descriptions of key design principles; and compelling examples of innovative products and business strategies already reshaping the marketplace, McDonough and Braungart make the case that an industrial system that "takes, makes and wastes" can become a creator of goods and services that generate ecological, social and economic value." |
| Difficulty: |
Medium |
| Interactivity Level: |
Low |
| Version Info | |
| Publication Date: | July 2002 |
| Platform/Format: |
WWW |
| Cost: |
Not free |
| Download URL: | http://thenextindustrialrevolution.org/ |
| Metadata: |
IEEE LOM Record |
| Collection: |
CARES
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